Dunkin’® Celebrates Its Iced Coffee Origin Story for Super Bowl LX with Good Will Dunkin’, a Never-Aired ’90s Sitcom Starring Ben Affleck and an All-Star Cast
February 08, 2026Dunkin’ is pressing rewind to a time when its iconic iced coffee hadn’t yet become a daily ritual, sitcoms ruled primetime and haircuts were characters in their own right. Tonight, during the biggest night in sports, Dunkin’ brings its iced coffee origin story to life with Good Will Dunkin’, a never-aired sitcom pilot set in 1995 – the same year the brand first put iced coffee in the spotlight.








