Dunkin’® Celebrates Its Iced Coffee Origin Story for Super Bowl LX with Good Will Dunkin’, a Never-Aired ’90s Sitcom Starring Ben Affleck and an All-Star Cast

Dunkin’® Celebrates Its Iced Coffee Origin Story for Super Bowl LX with Good Will Dunkin’, a Never-Aired ’90s Sitcom Starring Ben Affleck and an All-Star Cast

February 08, 2026
Dunkin’ is pressing rewind to a time when its iconic iced coffee hadn’t yet become a daily ritual, sitcoms ruled primetime and haircuts were characters in their own right. Tonight, during the biggest night in sports, Dunkin’ brings its iced coffee origin story to life with Good Will Dunkin’, a never-aired sitcom pilot set in 1995 – the same year the brand first put iced coffee in the spotlight.
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The DunKings™ Return to the Big Game: Dunkin’® and Ben Affleck Rally a New Team—Featuring Casey Affleck, Jeremy Strong and Bill Belichick—to Defend Their Coffee Crown

The DunKings™ Return to the Big Game: Dunkin’® and Ben Affleck Rally a New Team—Featuring Casey Affleck, Jeremy Strong and Bill Belichick—to Defend Their Coffee Crown

February 09, 2025
The Big Game was just the beginning—the Dunkin' Cinematic Universe expands tonight with "DunKings 2: The Movie," featuring Ben Affleck, Casey Affleck, Bill Belichick and Jeremy Strong. To celebrate, Dunkin' serves up The DunKings $6 Meal Deal, $3 Shakin' Espresso offer, and more exclusive merch.
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